48% respondents voted this as their first choice
This option was widely perceived as a symbol of safety and care, often described as a ‘home base’ offering protection from stressors. Its association with doctors and healthcare services was clear, evident in comments praising its doctor-focussed design. Respondents appreciated its sleekness, simplicity, and alignment with the SMHS colour palette. Overall, the simplicity, visual appeal, and alignment with SMHS values made this a standout choice.